Don’t Sell to the Demographic, Serve the Demographic

Just ran across this story from Inc. The important point to me was the quote toward the bottom from Antonio Swad, an entrepreneur of Italian-Lebanese descent. Many years ago he opened a pizzeria in a neighborhood with a high proportion of Latino residents, and this is his perspective on using demographic knowledge to boost business: [...]

Is Social Marketing Different for Hispanics?

Given the fact that I have cultivated a high level of skepticism regarding two widely held beliefs, I’ll write this post as an exercise in contrariness. The first thing that I don’t necessarily believe, in spite of my chosen career path in marketing and the overwhelming amount of content that’s been generated by marketing cheerleaders: [...]

There Is No “Hispanic Market”

But there are a number of Mexican-American markets, Dominican-American markets, and so on. While many marketers and demographers research and discuss numbers and projections for the U.S. Hispanic market, the homogeneity of that market is simply a myth. As you can see by scanning Pew Hispanic’s Country of Origin Profiles for five major Hispanic groups [...]

Does Wal-Mart Have Something to Teach Small Biz?

Wal-Mart opened its second Supermercado de Walmart last month in the Phoenix area, after launching the first store in Houston in April. The stores reportedly offer fresh produce, specialty meat cuts, Mexican-branded goods and other items that specifically appeal to their target audience, American Hispanics and Latinos. Although many American citizens and small business owners [...]

Hispanic Business Compiles HB 500

Hispanic Business magazine published the Hispanic Business 500, a list of the top 500 Hispanic-owned businesses in the U.S., in its June issue. The annual directory of Hispanic-owned firms tells a story of consistently improving weather. Since the directory first appeared with only 400 companies in 1983, its tally of revenues has increased seven-fold and [...]

Majority of Latino Children Offspring of Immigrants

According to an analysis by the Pew Hispanic Center, as of 2007 52% of America’s Hispanic children are second-generation, meaning at least one of their parents was born outside the U.S. And 11% are first-generation, meaning they themselves are foreign-born. In contrast, in 1980 57% of Hispanic children were 3rd-generation or higher, meaning both of [...]

12 Hispanic Businesses Honored at SBA’s Small Business Week

A dozen Hispanic-owned businesses received awards at the U.S. Small Business Administration’s annual National Small Business Week event, including the National Small Business Person of the Year and Prime Contractor of the Year: “Hispanic-owned small businesses make important contributions to the American economy. We salute the many Hispanic-owned firms among our winners, and are pleased [...]