There Is No “Hispanic Market”

But there are a number of Mexican-American markets, Dominican-American markets, and so on. While many marketers and demographers research and discuss numbers and projections for the U.S. Hispanic market, the homogeneity of that market is simply a myth. As you can see by scanning Pew Hispanic’s Country of Origin Profiles for five major Hispanic groups [...]

Majority of Latino Children Offspring of Immigrants

According to an analysis by the Pew Hispanic Center, as of 2007 52% of America’s Hispanic children are second-generation, meaning at least one of their parents was born outside the U.S. And 11% are first-generation, meaning they themselves are foreign-born. In contrast, in 1980 57% of Hispanic children were 3rd-generation or higher, meaning both of [...]