Don’t Sell to the Demographic, Serve the Demographic

Just ran across this story from Inc. The important point to me was the quote toward the bottom from Antonio Swad, an entrepreneur of Italian-Lebanese descent. Many years ago he opened a pizzeria in a neighborhood with a high proportion of Latino residents, and this is his perspective on using demographic knowledge to boost business: [...]

Social Media and Marketing, Take 2

Okay, in the interest of fairness and equal time and all that claptrap (and because my fundamental interest is my readers’ business success), here’s an article with proof–of various sorts–of the value and measurability of social media marketing: http://searchenginewatch.com/3635665. I like Erik Qualman, because he is an evangelist who makes an effort to address his [...]

Is Social Marketing Different for Hispanics?

Given the fact that I have cultivated a high level of skepticism regarding two widely held beliefs, I’ll write this post as an exercise in contrariness. The first thing that I don’t necessarily believe, in spite of my chosen career path in marketing and the overwhelming amount of content that’s been generated by marketing cheerleaders: [...]

There Is No “Hispanic Market”

But there are a number of Mexican-American markets, Dominican-American markets, and so on. While many marketers and demographers research and discuss numbers and projections for the U.S. Hispanic market, the homogeneity of that market is simply a myth. As you can see by scanning Pew Hispanic’s Country of Origin Profiles for five major Hispanic groups [...]